Mac product unveiling

Golpakhsh Awal hosts the unveiling ceremony of three new MacMacaron products. In order to expand the product portfolio and respond to the diverse needs of the market, the launch ceremony of three new MacMacaron brand products, including Mac Flour, Mac Ash Rice, and Mac Rice Rice, was held in person and online with the presence of Golpakhsh Awal's vice presidents and managers, MacMacaron company managers, and managers and colleagues from the sales, marketing, logistics, and branch units.

In this ceremony, in addition to introducing new products, the market entry strategy, sales and marketing plans, and the development path of these products in the Golpakhsh Awal distribution network were explained.

The importance of coordination between sales, marketing, logistics, and operations units for the successful launch of these products was also emphasized. The three new Mac products are designed and launched to the market with the aim of completing the brand's product portfolio and meeting the needs of consumers. Mac flour, as an all-purpose flour, is produced for preparing various types of bread, cakes, pastries, and homemade foods, and with its stable quality, competitive price, and the backing of the Mac brand, it is considered a suitable option for daily consumption by families.

Mack's Ash noodles are also designed to prepare various Iranian soups using high-quality raw materials and suitable gluten, and have features such as uniform cooking and maintaining the product's texture. Mack's rice noodles were the third product introduced at the event, which will be launched on the market with a weight of 500 grams, stable quality, and uniform cooking, with the aim of completing the brand's traditional product portfolio.

According to the plan, the launch of these three products will begin on July 27, 2021 and will be distributed in the market. Also, to better introduce these products, a series of marketing and sales activities have been planned, including sales team incentive campaigns, advertising at points of sale, social media activities, influencer marketing, and user-oriented content production. The launch of these three products is another step in the development of Golpakhsh Awal and Mac Macaron's cooperation, as well as completing the product portfolio available in the sales network. It is expected that these products will gain a suitable position in the country's FMCG market, relying on the capabilities of the sales team and the anticipated marketing programs.